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Monday, October 19, 2009

InstallAware resorts to Sex Appeal

It's an old adage that "sex sells" in marketing. But surely there is no space less sexy then setup development tools, right?

Well, it seems InstallAware has sunken to new lows by engaging with marketing partners to spam the twittersphere using what I can only assume are astroturfing fake profiles. Their PR angle is that they a shining example of stability in light of InstallShields multiple name changes.

Hmmm. Based on the comments, emails and threads that I've been shown InstallAware could actually use a good corporate identity change right now. The level of customer disservice (including rude attacks against customers ) that I've witnessed has been horrific.


  1. Thanks for all the love Chris! I'm happy to see you've made two posts on InstallAware in one day.

    Curious about the sex appeal - I checked this with our PR and apparently our twitter ID (installaware) has nothing to do with this spam. We do release our press releases through various outlets, so maybe they have some kind of promotion running on top. If you'd like to send me more details on the user IDs this spam is coming from, I'd be delighted to follow up on it.

    Again, thanks for all the love - since feedback coming from you is always negative, I have learned to appreciate it as well :) Keep in touch,


  2. If you read my post I said "marketing partners" and the screenshot shows user IDs so I'm not exactly sure what it is you are unclear on.

  3. I'll start a full investigation on this right away. Thanks for bringing this to my attention.

  4. Looking from the link info (love that URL relocate!) you can see what twitter-ers have shared this twitter post...and they ALL have the same current tweet as of now.

    Imagine the odds! :p